Creative Process
Open Door | Architectural Sketch

The design concept is inspired by architectural sketches, particularly the representation of an open door. The brand’s initials, RB, were integrated into this idea, symbolizing openness and structure. To achieve this, the letter R was vertically reflected, aligning its stem with that of the B, creating a cohesive and balanced form. This transformation results in a minimalist yet strong symbol, characterized by clean, architectural lines that convey sophistication and stability.

Main Version - Positive Monochrome

Second Version - Positive Monochrome

Main Version - Negative Monochrome

Second Version - Negative Monochrome


Stationery

Architects: Steven Harris Architects Photography: Scott Frances

Architects: APOLLO Architects & Associates Photography: Masao Nishikawa

Architects: Lucas y Hernández Gil Photography: Juan Delgado

All images were used just as an example of how the logo works on photographic backgrounds. Photographic and architecture credits are referred at the bottom of the photos.


Tittle: RB - Raquel Baptista Arquitectura Year: 2018 | Graphic Design: Joana Rocha


Development of the visual identity for an architecture company named Raquel Baptista Arquitectura.