Creative Process
Open Door | Architectural Sketch
The design concept is inspired by architectural sketches, particularly the representation of an open door. The brand’s initials, RB, were integrated into this idea, symbolizing openness and structure.
To achieve this, the letter R was vertically reflected, aligning its stem with that of the B, creating a cohesive and balanced form. This transformation results in a minimalist yet strong symbol, characterized by clean, architectural lines that convey sophistication and stability.
Main Version - Positive Monochrome
Second Version - Positive Monochrome
Main Version - Negative Monochrome
Second Version - Negative Monochrome
Stationery
Architects: Steven Harris Architects Photography: Scott Frances
Architects: APOLLO Architects & Associates Photography: Masao Nishikawa
Architects: Lucas y Hernández Gil Photography: Juan Delgado
All images were used just as an example of how the logo works on photographic backgrounds. Photographic and architecture credits are referred at the bottom of the photos.
Tittle: RB - Raquel Baptista Arquitectura Year: 2018 | Graphic Design: Joana Rocha