Finding CharactersStarting from some clippings and photo collages came out three characters. Each with different characteristics and expressions.
Finding MeaningsThe collar comes with a new meaning. Symbol of possession, abuse and violence.
Finding a Slogan The slogan "I need a friend, not an owner" is positioned in the neck area (as if it was a collar). An animal is not a property or an object, they want to be treated and seen as a friend.
Project: SPA - I need a friend, not an owner Year: 2015 | Illustration | Graphic Design: Joana Rocha